
If Consumers Love Logos, What is Driving Demand for Dupes?
Dupe mania is in overdrive as consumers continue to seek out affordable versions of expensive cosmetics, apparel, footwear, handbags, jewelry, and other goods. One need not look further than the success of companies like Quince, which offers up a selection of “inexpensive expensive things,” such as Jenni Kayne-esque sweaters, boots that mirror those from Ugg,…