As the Customization Market Grows, Luxury Watch-Makers Look to Litigation
Luxury watch-making brands like Rolex, Patek Philippe, and Audemars Piguet have a history of vigorously enforcing their intellectual property rights and have contributed to the creation of an array of important case law in Europe and beyond. This includes a first of its kind trademark decision in Sweden that centers on third-party customization or personalization…