
The Gen Z Dichotomy: Supporting Sustainability, Fueling Fast Fashion
Generation Z has been called “the sustainability generation.” Born between 1997 and 2013, 58 percent of this consumer cohort seek to buy products that are sourced sustainably. Gen Z consumers in Australia, for instance, say they are willing to pay more for brands that have a positive impact on society. Yet, at the same time, this generation of consumers is…