Chanel is Branding its Authorized Retailers in New Trademark Play
A new little logo appears on various e-commerce retailers’ websites – from Sephora and Ulta to Bloomingdale’s and Macy’s. In recent months, this black-and-white badge has popped up alongside the aforementioned retailers’ fragrance and cosmetics offerings, declaring that they are authorized retailers of Chanel products. The circular branding, which is emblazoned with the words “CHANEL Authorized Retailer,”…